DE KRANS LAUNCHES NEW PREMIUM MOSCATO PERLÉ LABELS

When the De Krans team produced the first Premium White Moscato Perlé in South Africa in 2012 they couldn’t have anticipated the popularity this style of wine would achieve with the South African consumer. Following the success of the White Moscato, they continued their innovation when they launched the Premium Red Moscato Perlé in 2017, followed by the Premium Rosé Moscato Perlé in 2021.

When it comes to innovation and change, whether the style of wine or the label design, it is important to look back and reflect before moving forward. From “Die Krans”, to “De Krans”, the winery is no stranger to change. Change is necessary to evolve, and change also presents new opportunities and exciting ventures. With this in mind, it is with great excitement that they introduce their brand new De Krans Premium Moscato Perlé labels. The team were dedicated to maintaining the look and feel and colour profile of each label design, while still creating a more modern, fresh and sophisticated feel. Staying true to themselves, yet still growing – not unlike their loyal Moscato consumer. Most importantly, change also serves as communication, and in this case, from them to you, the consumer – a big thank you. What started as a standard package upgrade evolved into a great sense of gratitude and a heartfelt thank you for the unmatched loyalty and support throughout the years when it comes to their Moscato consumers.

They believe this range has proven popular across all demographics, thanks to its consistent quality, delicious fruit flavours, slight fizz, and affordable pricing, but most of all because of the loyal De Krans Premium Moscato Perlé consumer. Perhaps the De Krans Premium Moscato is your everyday choice of wine, or your favourite sparkling wine for special occasions. Maybe it’s your go-to for your weekend brunch wine with the girls, or the perfect accompaniment for your date night. It may remind you of someone, or someplace – perhaps a place in time. Perhaps it makes you look back and reflect, reminisce. Regardless of how De Krans Premium Moscato has been a part of your memories, as they continue to innovate and embrace change, they invite you to embrace the change in your own life and may you continue to make new memories – may these memories be even more sweet and memorable with De Krans Premium Moscato. If you haven’t tried it yet, you are in for a pleasant surprise.

Whether it be the delicious fruit flavours of muscat, litchi, apricots and hints of honey and exotic spice or the slight fizz and balanced acidity, the De Krans Premium White Moscato Perlé has gained a loyal following throughout the years. The De Krans Premium Red Moscato Perlé has 15% Pinotage added to give it the red colour, changes the fruit profile considerably to flavours of berries, litchi, soft prunes and muscat, with strawberries, blackcurrants and exotic spice on the palate. When the much anticipated De Krans Premium Rosé Moscato Perlé was released in 2021, the wine dazzled with a beautiful, pink blush colour – a result of a touch of Pinotage added to the Muscadel and Hanepoot. This natural sweet wine is packed with fresh tropical fruit, strawberry and candy floss flavours, with exotic spice and muscat aromas and a balanced, fresh acidity.

De Krans Premium, Sparkling Moscato – Perfect for every occasion.

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DE KRANS PREMIUM MOSCATO PERLÉ TASTING NOTES